Sferra Fine Linens
Sferra began importing high-end luxury linens from Italy to the United States in 1891. While their Marketing Manager, I was charged with revamping the brand, starting with a complete re-design of the logo. From this new brand DNA, changes were cascaded through the brand's visual and verbal territories: from marketing and collateral materials to all-new package design; from photography and copy treatments to the creation of an entirely new website.
