Mary Shields | Brander | Marketing Communications | Read Some of My Work

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1891 by Sferra

In 2007, Sferra Fine Linens introduced a moderately priced sub-brand called 1891 by Sferra. It was designed to be a print-based bedding brand with a fun color sensibility and style.

I set the tone for the brand identity, art directing the photography and crafting its benchmark language for launch.

Tagline: Love your linens.

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